Networking Survival

Diane Darling is charming and upfront about her skillset and her mantras. She wants to see people succeed and has a vision in how that can happen. For even experienced networking and social media professionals, Darling's tips and insight can be valuable.

For instance, in her most recent book...

DISCLAIMER, I CONTRIBUTED A SECTION TO THIS BOOK



...Diane gets down and dirty in how professionals at all levels leverage their skills and outgoing nature to make connections and ultimately make themselves more successful financially and emotionally.

Give it a read...even if you buy it just to see my section...it's a nice primer for those who are a bit skeptical that traditional networking still can get the job done. I believe a mix of traditional and new media is the right route, but I'm a tech-head early adopter, what do I know?

ALSO, there's an event coming up on May 18 where you can meet Diane in person and get your book signed. I expect that I'll be there too and will sign anything you bring in - doesn't have to be a book.

Here's the info on that May 18 event.

Got a product you want reviewed? Share it here or ping me, perhaps I'll allow you a guest post. NO OVERT PIMPING!

Thanks!

Solutions to Water Crisis at Shanghai Summit

I caught up with Karen Weber, founder of Earth Our Only Home, Inc. and Boston GreenFest just hours before she embarked on her trip to the World Green Roofs Conference and Shanghai Summit on Solutions to the Water Crisis.

This groundbreaking summit, organized by Earth Our Only Home, Inc. explores green roof design and related technologies to address the growing drinking water shortages in China, India and neighboring countries. Hoping to find solutions as a facilitator and activist, Weber has assembled delegates from China, India, Taiwan, Korea, US, Canada, UK and Germany to share perspectives and expertise, identify challenges, connect technologies, discuss policy and finance, and to develop realistic timelines for action.

China and India are in need of short-term and long-term solutions that work with nature not against it. Now is the time plan for the future infrastructure. India plans to build the equivalent of 70 “New York Cities” over the next 20 years. It is unknown how many cities China is planning to build.

The concern is that buildings are being built without green roofs (with vegetation) resulting in hot cities that will not function in an organic way. Weber explains, “Utilizing green roofs will help regain the natural balance, creating a beautiful and cooler space that will foster the proper cycle of water. It will make a garden from the dessert, maintain cloud cover and help continue the normal water cycle. It helps the oxygen and carbon dioxide equation.”

India has mandated rainwater capture systems for buildings and homes, but there are concerns. Depending on the receptacle used, open roof collection systems will cause the water to become stagnant and open to mosquitoes, and if it’s not properly installed in the basement, it could be foster illness.

Roofs can serve as a primary filter for the collection of drinking water and help continue the water cycle. It provides moisture back into the hydrologic cycle restoring the natural balance of how water moves in and out of the atmosphere. Surprisingly, green roof design has never been linked to drinking water before.
Professor Brad Bass of University of Toronto also shares this vision.

Weber explains, “The goal is to envision how the building growth can be done to make it healthy and sustainable. Now is the time to put green roof design into the planning and policy. It puts China in a leadership role. It also makes the return on investment very economical.”

What are your thoughts?

Twitter @JohnBergdoll

Beyond the Green Monster

Kathleen Harrington, Coordinator of Boston Red Sox Planning and Development, and John Bergdoll

Scattered showers did not delay the Green Tour of Fenway Park hosted by CEN/REBN Clean Economy Network/Renewable Energy Network. Gathered at the Absolut Bar underneath the ballpark were about 100 clean and renewable energy fans to hear Kathleen Harrington, Coordinator of Boston Red Sox Planning and Development, make her presentation on the recent earth-friendly improvements at Fenway Park.

When I was in high school, I was a walking vendor at Fenway Park. I knew the park pretty well so it was refreshing to see and hear about the new sustainability initiatives and programs.

Here's what we learned:
- Fenway Park installed 28 solar panels on the upper deck behind home plate saving energy and avoiding 18 tons of CO2 emissions each year.


- There are 11 Big Belly Solar Trash Compactors that hold up to 6 times more trash than regular trash containers.
- There are 28 no-flush urinals and 23 dual flush toilets (18 in the women's room and 5 in the men's room) reducing water waste by 30%.
- Most Red Sox publications including game day programs, calendars, and yearbooks are printed on recyclable paper.
- The ground crew uses biodiesel fuel (a non-petroleum based and clean burning) to power mowers that cut the grass and leaf blowers that clean the trash left behind in the stands after games.
- Organic fertilizer is used on the grass and the grass clippings are left to naturally decompose.
- The Poland Spring Green Team collects water bottles during the game with the help of volunteers who wear green shirts made of recycled water bottles that feel like cotton. Water bottles that don’t make it to the recycling bins are sorted.

Here's sustainability improvements that I think should be made:
The carbon arc light towers at Fenway Park were installed in 1947 and have remained unchanged since then. Carbon arc lights were made between 1933 and 1944 and originally intended to search for enemy planes at night before radar was invented. The searchlight beams could reach more than five miles and could be seen more than 30 miles away.1 They represent a huge energy-efficient opportunity to reduce the carbon footprint, reduce light pollution, and save money. One of the most eco-friendly options is LED light bulbs. “LED lights contain absolutely no mercury or toxic chemicals. They don't generate RF wavelengths that cause radio interference, or emit ultraviolet (UV) light -- so LEDs will not readily attract bugs and other insects.”2

Rainwater storage is a smart way of conserving energy. It would be a valuable way to conserve water that could be used as potable water, irrigate the grass and infield, and in the flushing of toilets. Rainwater is energy. It brings life. To ignore it is wasteful and costly. In 2004, the EPA issued results of a survey indicating that, "36 states will have water shortages in the next ten years - - - even under non-drought conditions."

There is a missed opportunity for a green roof on the second level behind home plate. Right now there is a flat rooftop that absorbs the sun's energy, heats up, and reradiates that heat to the ambient air resulting in a summertime heat island effect. Urban heat islands affect energy use, air quality, human health and water quality. Instead, I propose a green roof top system that provides environmental benefits that would support hearty native ground cover and requires little maintenance. It would also beautify the space and view from the EMC Club and Pavilions. The space above center field parking garage also presents a green roof top opportunity.

Since all baseball teams incur a huge environmental impact with their airplane travel, I asked if there was any consideration to carbon offsetting the airplane travel. Travel can be made carbon neutral helping our environment in our fight against climate change. Harrington said there were no plans to do so. A member of the crowd then mentioned that occasionally the Red Sox take the Amtrak train when they are visiting the New York Yankees. Trains are more environmentally friendly and the players like it because it takes them right into the city.

I propose the idea of developing a ‘Baseball Stadium Sustainability Index (or Report Card)’. Sustainability rankings would be based on stadium energy performance, sustainability, environmental impact, reduce-reuse-recycle efforts, water conservation, renewable energy and social responsibility. There is no overall energy rating in place for Fenway Park nor with other Major League Baseball stadiums to my knowledge. The goal is to get off the grid, return power to the grid and embrace best practices in sustainability and social responsibility.

Major League Baseball rewards the best team performance on the field with a World Series Championship. It's time to acknowledge and reward Stadium Sustainability Performance as well. I commend the Red Sox for making sustainability inroads, but there is an opportunity and a social responsibility to set the standard as community leaders and Sustainability Champions. Ranking high on a Stadium Sustainability Index is attainable and something Red Sox Nation and the rest of the world could cheer about.

1. Darin McGilvra, eHow Contributing Writer, "History of Carbon ARC Lighting", May 1, 2010

2. Organic Consumers Association, “Mercury Contamination Alert: Why LED Light Bulbs Are Safer Than Compact Fluorescents”, May 1, 2010

Twitter @JohnBergdoll

WorkBar Boston

Today I'm writing in a shared work space in downtown Boston. The space - WorkBar Boston - is one of a few sites where the concept of co-working has taken hold. In fact, today is the monthly free co-working day at WorkBar and I decided to see what it was like to plant myself here for the day.

In deference to coffee shops and libraries - which offer similar amenities as WorkBar or the Digilounge at Tech Superpowers - the venues that have been set up with co-working in mind are much more valuable to the freelance or contract worker.

For instance, both WorkBar and Digilounge have plugs. Many cafes have begun covering their power outlets to limit the time people can squat in their space and nurse a cafe au lait. Let's go in to a list of how WorkBar is better than just camping at Panera or Starbucks...

Wifi at WorkBar - fast, free and did I say fast!
Coffee and other treats at WorkBar - plentiful, fresh and provided in a vast variety.
Manners at WorkBar - they're here. People are respectful of space, both physical and audio.

None of this is true at the local cafe. Wifi can be wonky at best and sometimes costs you money. Panera even shuts you off after 30-60 minutes during peak meal times...even if you've made a purchase.

Food at these other venues isn't free. That's understandable because these are stores have to make their money via sales. WorkBar and other co-working spaces charge a monthly or daily fee. At WorkBar it's a reasonable $20 a day and $150 per month.

Finally, you never know what you're going to run into at the local coffee shop. People are as likely to pour broccoli and cheddar soup on your head and equipment as they are to leave you alone and respect your space. At WorkBar, there are conference rooms (additional cost if you rent space daily, included with a monthly plan), and the staff monitors the behavior of participants to make sure nobody is stepping on other people's nerves.

All in all, if you need to move yourself away from the kids, pets and other distractions of your home office, WorkBar Boston seems like a simple and smart choice. In a day of pounding the keyboard here, I've gotten five blog posts done, a bunch of client work completed and am leaving with a smile on my face.

The only caveat is if you hate people or are unmotivated or easily distracted, this might not be a great solution for you. But then neither are coffee shops or other random spaces.

Where do you do your best work? Share in the comments.

Adobe Youth Voices - Youth Producing Change

Want to buy a child? Seriously. It will only cost you a bag of millet. Leila was sold...traded really. For a bag of food that would feed her family.

If you’re not interested in purchasing a child, what about children who work as many hours a day as they are old just to support their family.

Alcides parents—both parents—died of HIV/AIDS.

Are these tales put on the airwaves and television to tug at your heartstrings and empty your wallet? No. These are true stories put out by youth filmmakers to raise awareness.

As part of Adobe Youth Voices and the Youth Producing Change Event in Boston, ten young filmmakers were armed with digital cameras and their own creativity. They made films to expose human rights issues they faced or had seen in their community.

With issues ranging from child labor to police harassment, these films aired at Boston’s Museum of Fine Arts this past weekend as the showcase series featured in Human Rights Watch Film Festivals in London, New York and San Francisco.

Made possible by The Adobe Foundation, Youth Producing Change is part of Adobe Youth Voices and is “designed to provide youth in underserved communities with critical skills they need to become active and engaged members of their communities and the world at large.”

In just over three years, 20,000 children in 30 countries have taken part in the Adobe Youth Voices training programs to create media for social change.

What’s that mean? It means you learn a little bit about Human Rights Watch. You learn about The Adobe Foundation. And you learn firsthand what kids already know.

In films that explored these topics...

Clean water is a basic human necessity, yet corporations seeking profit are purchasing community water supplies around the world.

Shocked by the claim that more than half of all rapes happen to people under 18, young filmmakers searched for the roots of sexual violence and call for change.

Each night 1,600 teenagers in New York City find themselves homeless. Clemins and Jackie, two formerly homeless teens from New York City shared their stories of overcoming adversity and their work to create a community of support around teen homelessness.

Using new media tools, kids shared these videos and then the event was publicized via Twitter and Facebook. From what I read and learned about these kids, the only thing more powerful than their videos is their resolve to address human rights issues.

Michelle Mann, Executive Director of the Adobe Foundation, said, “By calling attention to human rights issues, these youth are inspiring audiences worldwide and demonstrating the power to express ideas, engage stakeholders and effect change through digital media.”

Anyone can do this stuff, but these kids are inspiring because they got out and explored the world around them, then they got in front of the camera to share their thoughts, their pain, their stories.

Pictures...especially moving pictures...are more moving when they engage and tell a story that matters. The films that aired this past Friday at the Museum of Fine Arts in Boston did just that.

You can find out more a couple of ways. Give a click over to Facebook... http://www.facebook.com/adobeyouthvoices or jump on Twitter and follow @adobeyv to see what else is happening with Adobe Youth Voices.

You can see images and learn more about Human Rights Watch at http://www.hrw.org/iff.